We’re having a MAJOR pinch-me moment - Umberto Giannini has been featured in Womens Wear Daily (yes, that WWD!) as one of the beauty brands...
Let’s be real, there are days when curls just do not want to cooperate. Enter the slick back: the ultimate “I’ve got this” hairstyle....
Shea Butter has been a staple in natural beauty for centuries - and for good reason. When it comes to treating dry curls and...
If you’re on a curl journey, you’ve probably asked yourself at least once: “Do I need a curl cream and a jelly?” The answer? If...
When you think of bananas, you probably picture your morning smoothie - not your shampoo. But here’s the thing: bananas aren’t just good for...
Hair oils are a hot topic - and for good reason. They’re the secret to sealing in moisture, taming frizz, boosting shine and protecting...
Every curl has a story, and breakage, dryness, or tangles can be a challenge. That’s where the new STRONG CURLS range comes in -...
When it comes to caring for your curls, what’s in your products matters just as much as how you use them. If you’ve been...
It’s 2025 – Now’s the Perfect Time to Overhaul Your Haircare Routine! We’ve all been there—our haircare routine has gotten a bit stale...
Hair game rule #1: When you get your curls out, make sure they look their best. Formulated for all curl shapes and sizes,...
Does your hair need protein or moisture, or both? It’s no secret that curly and coily hair needs more moisture and hydration than other...
Silicones have gotten a bit of a bad rap in recent years, with many people actively avoiding them in their hair care regimes. But,...