Hair Stories

The latest expert advice for all things hair

Umberto Giannini Featured in WWD — and We’re Feeling the Love 💛
We’re having a MAJOR pinch-me moment - Umberto Giannini has been featured in Womens Wear Daily (yes, that WWD!) as one of the beauty brands...
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The Slick Back: Your New Go-To Hairstyle (And the Stick That Makes It Effortless)
Let’s be real, there are days when curls just do not want to cooperate. Enter the slick back: the ultimate “I’ve got this” hairstyle....
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Why Shea Butter Is a Curl Care Essential (and Why We Use It in Everything)
Shea Butter has been a staple in natural beauty for centuries - and for good reason. When it comes to treating dry curls and...
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Curl Cream vs. Curl Jelly: What’s the Difference - and Why You Need Both
If you’re on a curl journey, you’ve probably asked yourself at least once: “Do I need a curl cream and a jelly?”  The answer? If...
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Why Banana Is a Superfood for Your Hair (and Why We Bottled It)
When you think of bananas, you probably picture your morning smoothie - not your shampoo. But here’s the thing: bananas aren’t just good for...
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Argan Oil vs. Coconut Oil: Which One Is Better for Your Hair (and the Planet)?
Hair oils are a hot topic - and for good reason. They’re the secret to sealing in moisture, taming frizz, boosting shine and protecting...
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Power Up Your Curl Routine: Unlock the Benefits of the Strong Curls Range
Every curl has a story, and breakage, dryness, or tangles can be a challenge.  That’s where the new STRONG CURLS range comes in -...
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Why You Should Switch to Sulphate and Silicone-Free Shampoo and Conditioner
When it comes to caring for your curls, what’s in your products matters just as much as how you use them. If you’ve been...
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New Year, New Hair Routine
  It’s 2025 – Now’s the Perfect Time to Overhaul Your Haircare Routine!  We’ve all been there—our haircare routine has gotten a bit stale...
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