Hair Stories

The Slick Back: Your New Go-To Hairstyle (And the Stick That Makes It Effortless)

Let’s be real, there are days when curls just do not want to cooperate. Enter the slick back: the ultimate “I’ve got this” hairstyle.  Effortlessly cool, endlessly versatile and perfect...

Why Shea Butter Is a Curl Care Essential (and Why We Use It in Everything)

Shea Butter has been a staple in natural beauty for centuries - and for good reason. When it comes to treating dry curls and coils, this buttery-soft ingredient is basically...

Curl Cream vs. Curl Jelly: What’s the Difference - and Why You Need Both

As featured in SheerLuxe, this expert-approved routine helps you achieve soft, bouncy, long-lasting results for all curl types.

• curl
• curl curl cream
• curl jelly
• gel

Why Banana Is a Superfood for Your Hair (and Why We Bottled It)

When you think of bananas, you probably picture your morning smoothie - not your shampoo. But here’s the thing: bananas aren’t just good for your body, they’re amazing for your...

• banana butter
• banana extract
• banana hair care
• benefits of banana

Argan Oil vs. Coconut Oil: Which One Is Better for Your Hair (and the Planet)?

Hair oils are a hot topic - and for good reason. They’re the secret to sealing in moisture, taming frizz, boosting shine and protecting strands from damage. Two of the...

• coconut oil

Power Up Your Curl Routine: Unlock the Benefits of the Strong Curls Range

Every curl has a story, and breakage, dryness, or tangles can be a challenge.  That’s where the new STRONG CURLS range comes in - a nature-infused and ingredient-led collection that...