UK
US
pro-approved
from the salon
BFF for curls
vegan
cruelty free
certified B corp
pro-approved
from the salon
BFF for curls
vegan
cruelty free
certified B corp
pro-approved
from the salon
BFF for curls
vegan
cruelty free
certified B corp
pro-approved
from the salon
BFF for curls
vegan
cruelty free
certified B corp
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Hair Stories
The latest expert advice for all things hair
Does your hair need protein or moisture or both? It’s no secret that curly and coily hair needs more moisture and hydration than other...
Ready to switch your beauty products to go Vegan? We’re here for you! Find out from our co-founder Claire about why creating Umberto Giannini as one...
Big Curl Dictionary by Keeks Reid While we have a hold on looking after our curls, coils and waves, the long list of lingo...
Does your hair feel weighed down by traditional conditioners or need an extra conditioning boost – Super Juices might just be the missing step in your...
Silicones have gotten a bit of a bad rap in recent years, with many people actively avoiding them in their hair care regimes. But,...
We want you to love your curls and feel confident. Rock your natural look with these tips and tricks.
What is hair damage? The difference between healthy hair and damaged hair is all down to the layer that’s referred to as the hair’s...
Guest writer – Kate Holden, Trichologist + Scalp Expert Your scalp is the foundation your hair grows from, and many different scalp problems can...
Helping us understand how hormones can be an underlying factor that affects our hair health, we speak with former Style & Beauty Editor, Fatima...
2021 Winner of the best hair loss shampoo + conditioner
“I have been using this hair product for over 14 years for effortless wavy curls”
“Trust me - this is the one product I always recommend for textured hair”
“This affordable scrub speeds up hair growth by unblocking hair follicles and removing build up..”