
30% off everything
top up on your UG faves or give the gift of dream hair for less.
no code needed..
*no discount codes are valid during sale.

thirsty curls
up to 72 hours hydration*
Hydrate without the weight for frizz-free, healthy, bouncy curls.
*independent consumer testing.

take wash day
with you
add this to your hair luggage.
never be without your favourite curl jelly wash & style trio.

save with Kits
save 30% when you shop our expertly curated hair bundles!
take our hair quiz to discover your ultimate routine.
A kit for all your hair needs
For every hair type and texture, which one are you?
Bestsellers
Shop whats hot right now!
Want a personalised hair consultation?
Our expert styling team have created a 60 second quiz to reveal your perfect haircare love match. Take the quiz now and get 20% off when you buy
Start NowAbout us
We make award winning, transformational haircare products for every hair type, we’re famous for celebrating natural curls and obsessed with creating ingenious new formulas to help you love your hair.
Read More


Hair Stories
The latest expert advice for all things hair

2021 Winner of the best hair loss shampoo + conditioner

“I have been using this hair product for over 14 years for effortless wavy curls”

“Trust me - this is the one product I always recommend for textured hair”

“This affordable scrub speeds up hair growth by unblocking hair follicles and removing build up..”
Let's be friends! Sign up for top tips, discount and more…
Choose your hair goals for personalised product recommendations: