Wavy Hair 101: What Type of Waves Do I Actually Have?
Created for Type 2 waves… if you have ever called your hair “basically straight”, this is your sign 👀
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Hair Stories
The latest expert advice for all things hair.
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Waves, Curls and Coils, Reimagined: The Inspiration Behind Our Curl Jelly Bergamot & Sandalwood
This is a New Era for Curl Jelly. Same formulas. Same curl expertise. A new energy designed to meet curls where they are now. When we started designing our latest...
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Curly Knows Curly: A Love Letter to the Curl Community
Introducing our latest brand film, Curly Knows Curly. Curly hair has never been just hair. It carries memory and meaning. It’s where confidence grows, and care is learned. With Curly...
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Curl Rebrand 2026: A glimpse into what awaits your curls 🔮
Consider this a celestial curl check in for your 2026 rebrand ✨
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’Twas the Night Before the Work Party
Emails still popping off, party in two hours, and those curls are looking a little meh? This blog is your ultimate desk to dance floor cheat sheet, packed with effortless...
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Umberto Giannini Featured in WWD — and We’re Feeling the Love 💛
We’re having a MAJOR pinch-me moment - Umberto Giannini has been featured in Womens Wear Daily (yes, that WWD!) as one of the beauty brands riding the wave of viral curl...
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Does your hair need protein or moisture, or both?
It’s no secret that curly and coily hair needs more moisture and hydration than other hair types. But did you know that it might just need protein too? If you’ve never heard of protein for your hair, but you’re struggling with dry hair that’s prone to breakage, then it might just be what you’re missing out on in your routine.
