Tiktok Made me Buy It!

Trending products on TikTok in 2025. 

These haircare must-haves have been blowing up on TikTok this year. Shop our viral sensations now, from best selling singles like our iconic Curl Jelly Scrunching Jelly, Curl Type Kits to our best-selling Natural Curls Styling Kit.


Tiktok Made me Buy It!
Tiktok Made me Buy It!

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Curl Jelly Scrunching Jelly Curl Jelly Scrunching Jelly
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Curl Jelly Scrunching Jelly
The one & only cult favourite - Umberto Giannini...
£8.95
Curl Jelly Refresh Curl Jelly Refresh
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Curl Jelly Refresh
Wash day can wait! For over 20 years Curl...
£8.95
Curl Styling Kit Curl Styling Kit
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Curl Styling Kit
  Meet our Curl Styling Kit of the month...
£46.75 £32.72
SAVE 30%
Curl Jelly Starter Kit Curl Jelly Starter Kit
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Curl Jelly Starter Kit
Defrizz, define and shine with this best selling wash...
£10.50
Award Winners Gift Kit Award Winners Gift Kit
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Award Winners Gift Kit
The gift of glossy curls! Inside this limited edition...
£28.15 £19.70
SAVE 30%
The Frizz Oil™ The Frizz Oil™
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The Frizz Oil™
Did you know broken, damaged hair bonds are the...
£10.95
Curl Type 3 Kit Curl Type 3 Kit
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Curl Type 3 Kit
Our handpicked routine for Type 3 Curls, looking for...
£57.00 £39.90
SAVE 30%
Curl Type 2 Kit Curl Type 2 Kit
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Curl Type 2 Kit
A handpicked routine for Type 2 Waves in need...
£46.35 £32.44
SAVE 30%
Curl Type 2 Duo Curl Type 2 Duo
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Curl Type 2 Duo
A quick fix for Type 2 Waves in need...
£17.90 £14.32
SAVE 20%
Curl Type 3 Trio Curl Type 3 Trio
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Curl Type 3 Trio
A quick fix for Type 3 Curls looking for...
£28.15 £19.70
SAVE 30%
Curl Type 4 Duo Curl Type 4 Duo
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Curl Type 4 Duo
Your simple post-wash and styling routine for Type 4a-4c...
£18.90 £15.12
SAVE 20%
Curl Type 4 Kit Curl Type 4 Kit
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Curl Type 4 Kit
Our handpicked routine for Type 4 Curls with defining,...
£45.75 £32.02
SAVE 30%
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