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Frizz Fix™ Shampoo 250ml

£9.95

Fix frizz with this sulphate-free shampoo for 78% less breakage*. Powered by vegan keratin bond repair technology, clinically proven to penetrate the hair strand to fight frizz from within plus metal detox technology for brighter colour and a softer feel.

Option: Frizz Fix™ Shampoo 250ml Mini 50ml 250 mL

Who it's for

For all types of frizzy, damaged hair. Great for low porosity hair, designed to clarify and lock-in hydration without weighing hair down.

Still unsure? Take our hair quiz.

Why you'll love it

Did you know broken, damaged hair bonds are the number one cause of frizz?

Fix frizz with this sulphate-free shampoo 250ml for 78% less breakage*. Powered by vegan KeraFUSION™ bond repair technology, a plant-based keratin alternative formulated using an upcycled by-product of milk thistle. Clinically proven actives penetrate the hair strand to fight frizz from within for softer, stronger, frizz-free hair from the inside.

The metal detox technology with Sodium Gluconate helps remove dulling metals and minerals found in everyday shower water that build up on your hair, for brighter colour and a softer feel.

94% natural moisturising formula rich in peptides and Hyaluronic Acid to drench hair with hydration without stripping hair of natural oils. *Results based on instrumental hair strand test vs untreated hair

How to Use It

Apply to wet hair, massage into your scalp, and rinse. Follow with Frizz Fix Conditioner. Complete the regime with The Frizz Oil, Styling Cream and Control Clay.

Ingredients

Water (Aqua), Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Phenoxyethanol, Sodium Lauroyl Sarcosinate, Fragrance (Parfum), Sodium Methyl Isethionate, Coconut Acid, Lauryl Glucoside, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Sodium Gluconate, Maltodextrin, Sodium Cocoate, Sodium Chloride, Silybum Marianum Seed Extract, Citric Acid, Sodium Hyaluronate, Sodium Hydroxide, Linalool, Yellow 6 (CI 15985).

How to recycle

Rinse and separate tube & cap before adding to your household recycling.

  • Free shipping

    On all orders over £25

  • 100% Vegan

    (Before it was trendy)

  • For all Curl Types

    No one gets it like we do.

  • B-CORP

    100% vegan, 100% cruelty free, 100% of the time

Part of the Frizz Fix range

Frequently Asked Questions

What countries do you ship to?

You can shop UG online in the UK and US. Looking for us elsewhere? Our Stockists page has all the details on where to buy UG around the world. 

How long will it take to receive my order?

Standard shipping normally takes 3-5 days. Next day shipping is available on all domestic orders (for an additional charge). International shipping times depend on the products and destination (estimated at checkout).

How do I return a product?

Not quite right? Return within 30 days of delivery. Items must be unused, in original condition and packaging. Include your order number for a speedy refund.

How long will it take to receive my refund?

Refunds are processed within 7 days from when we receive the item(s).

Overall rating: 4.7959185 / 5 from 147 reviews.

AI Generated Review Summary

Frizz Fix™ Shampoo 250ml effectively reduces frizz and breakage, leaving hair feeling soft, clean, and shiny. Its vegan KeraFUSION™ technology repairs bonds, while metal detox technology removes dulling minerals for brighter hair. Customers appreciate the small amount needed and the noticeable difference in hair texture and appearance.

Summary topics

  • Hair Feeling (40%): Many customers pointed out that the shampoo leaves their hair feeling amazing, soft, and with a healthy shine.
  • Fragrance (49%): Many customers pointed out that the product smells lovely and has a nice clean smell after using it.
  • Hair Appearance (12%): It was highlighted by customers that this shampoo effectively fights frizz and leaves their hair looking sleek and polished.
  • Effectiveness (6%): Customers expressed satisfaction with the amazing results achieved with the Umberto Giannini shampoo.
  • Usage Amount (6%): Customers appreciated the small amount of shampoo, as it lathered up nicely and only a small amount each time.

Review topics: ["feeling","improvement","results","smells","look","packaging","texture","shampoo","hair","amount","fragrance","frizz","scalp","consistency","reduction","difference","formula","bottle","eyes","lather","ingredients","conditioner","cleanse","fix","foam","girl","use","works","shine","cream"].

Review highlights

  • "Such a lovely shampoo it left my hair feeling incredible and noticeably less frizzy, and the smell is lovely too!" — Angelaries
  • "smells so nice and my hair felt really clean and nourished after using...." — Nicola B.
  • "Hair feels amazing, the quality of the product is amazing, smells amazing!" — Alishah

Reviews

Love the smell and a

"Love the smell and a little goes a long way dosent leave my scalp sore or itchy, hair is super shiny too"

— Clare F. (5/5)

Shiny!

"Made my hair feel so soft! My hair was shiny and frizz free!!! So gentle on my scalp as well👍 great product, great formula."

— Poppy w. (4/5)

Best shampoo for buildup

"Great shampoo for remove buildups - feels light on the hair"

— Elisa M. (5/5)

Love it

"Really helps with my frizz"

— Bethan R. (5/5)

Helps with frizz but need

"Helps with frizz but need to use quite a lot to get hair feeling clean"

— Patricia B. (3/5)

This shampoo is very soothing

"This shampoo is very soothing my hair feels like silk when I use it. I've even used it on my son who has extremely thick wavy frizzy hair. He won't use any products in it and this works to tame the frizz and detangle. It made his hair look so much better even his dad commented how nice it looked!"

— Deborah F. (4/5)

Works really well!

"Really lovely fragrance, and a little goes a long way! I feel like it cleanses my hair without stripping it or drying it out, and it leaves my hair with a nice frizz-free slip that makes it perfect for following up with a leave-in conditioner."

— Josie B. (5/5)

Smells amazing! Lovely but still

"Smells amazing! Lovely but still prefer the curl jelly range"

— Jennifer B. (4/5)

It's just great to help smooth the curls

"Fab shampoo"

— Elizabeth H. (5/5)

Less frizz

"Much less frizz since using this"

— Rosie H. (5/5)

Q&A

Does this product contain protein? If so, is it high up the ingredient list?
Hi Nadia, No this product does not contain protein. Love UG x