It's in the way that you use it
"So, I've seen a few reviews out there about this gel about how it isnt really a strong hold. When I first used it, I agreed! No cast, soft finish, didnt last. But I was applying it like a usual gel. Apply on quite wet hair, run it through my hair with my fingers, scrunch, diffuse. . etc. This one - and I dont know if this will work for all, I slightly towel dried my hair, split my hair into sections and applied a SMALL scoop of the gel. It is THICK, so i rubbed my hands together and ran it through each section, finished off by brushing it through and then did a small scrunch. Once my hair was all done, I spritzed my hair with water, did a good scrunch, micoplopped and diffused. I got a cast and scrunched out the crunch! This lasts for about 3-4 days! Your milage may vary of course, all hair is different, but this worked for me"




































