The Hard Truth

Where you live could be having an impact on your hair

Hard water, which contains high levels of minerals like calcium and magnesium, picked up as water passes through rocks and soil as well as metals from rusting pipes, chlorine and other contaminants affects around 60% of homes in the UK. These are mainly concentrated around the South East and London, the Midlands, eastern Wales and parts of Ireland. 

If you’re not lucky enough to live in the Lake District, your shower routine could actually be the cause of your locks looking and feeling a little lacklustre. The very thing that’s supposed to be cleaning your hair could be encouraging mineral build-up, leaving a film on it that’s interfering with the effectiveness of your haircare and hair styling products, and dulling your expensive salon colour!

The chemicals and deposits from hard water can also break down the nutrients in our hair and strip it of its natural oils, leaving it feeling dryer and looking duller. The hard times don’t stop there either. Other signs of hard-watered hair include: frizzy hair, lack of volume and colour-treated hair fading faster. To top it off, hard water can dry and irritate your scalp, impacting growth of heathy hair.

But it’s not all doom and gloom… the detox starts now.

Ingredient zone

HARD WATER SAVIOUR: Metal Detox Technology 

The game-changing Metal Detox Technology found in Frizz Fix™ Shampoo and The Frizz Oil™ works to neutralise the effects of the dulling metals and minerals found in hard shower water. 

The Shampoo and Oil for damaged hair have been formulated with sodium gluconate, to help remove metal ions within the hair fibre for a softer feel and truer colour. The result? Shiny and manageable, frizz-free locks.

Frizz Fix™ is the ultimate frizzy-hair treatment. It smooths hair and repairs damage on all hair types, from poker straight to 4c coils.

Discover the full Frizz Fix™ regime for softer, stronger, frizz-free hair from the inside.


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