UK
US
1998
Umberto Giannini launches as one of the first Vegan and Cruelty Free brands in the UK
2001
UG Launches celebrating real curls campaign
2017
UG became PETA certified
2018
UG team work from home, flexible hours and ‘drive less’
2019
Revolutionised home hair colour with 97% natural permanent hair colours
2020
Committed to donating 1% of profits to our favourite charities
2021
0% plastic in all our .com orders with green deliveries
2022
83% of our range is in sustainable packaging, an increase of 66% since 2020
Our goal
Is 100% recycled and recyclable packaging
As we continue to work with our trusted suppliers and push for change in the beauty industry
As we continue to work with our trusted suppliers and push for change in the beauty industry