Revolutionise the way you fix frizz

Your Ultimate Guide to Smooth, Silky Hair.

Ah, the eternal battle against frizz. We've all been there - waking up to a head of hair that seems to have a mind of its own, defying all attempts at control. It’s not surprising that anti-frizz hacks are growing on TikTok and the #frizzyhair hashtag has over 1 billion views! Keep reading as we're going to delve deep into the root causes of frizz and give you the tricks, tips and tools you need to banish it for good.

Before we can tackle frizz, it's essential to understand what causes it in the first place. Frizz occurs when the outer layer of your hair, known as the cuticle, becomes raised and allows moisture to penetrate the hair shaft. This can happen for a variety of reasons:  

The Weather 

As temperatures rises, so does the chance of frizz. Humidity, which is the amount of moisture in the air, is a major cause of frizz. When it’s humid water molecules are absorbed by your hair and disrupt the hair's hydrogen bonds, which are responsible for maintaining its structure.  Discover humidity proof haircare heroes to keep your hair in place, whatever the weather.

In winter, the lack of moisture in the air can also react with dry hair to become static. Think of it as a magnet effect –it charges your hair with electrons, so the strands repel each other.  

Instant banish root fuzz and unruly fly-aways from frizz-prone hair with Fuzz-Off™ Control Clay versatile finishing product with a soft matte finish

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Chemical treatments, heat styling, and environmental factors can all damage the hair cuticle. Damaged hair is desperate for moisture and will try and find it wherever it can, this means your hair will start to try and absorb moisture from the air leaving it looking frizzy. 

Hard Water 

The chemicals and deposits from hard water can break down the nutrients in our hair and strip it of its natural oils, leaving it feeling dryer and looking duller and frizzier. Try Frizz Fix™ Shampoo with Metal Detox Technology to remove dulling metals and minerals found in everyday shower water that build up on your hair.  Learn more about the effects and how hard your water is with our hard water map.


Some people are simply more prone to frizz due to their natural hair texture and structure. 

Preventing Frizz

Now that we understand what causes frizz, let's talk about how to prevent it. Here are some tips and tricks to keep your locks smooth and silky..

Get to the root of the problem 

While quick-fix hacks can be handy initially the results are often short-lived.  The real trick to smoothing out frizz is building softer, stronger, frizz-free hair from the inside out. The innovative ingredient VeganKERAFUSION™ found in the new Frizz Fix™ Range penetrates hair to fight frizz from within.  

Vegan Silk Accessories 

Protecting your hair overnight is crucial for preventing frizz. Say goodbye to ‘bed head’ and swap out your cotton pillowcase for a vegan silk one, or try the Overnight Vegan Silk Hair WrapVegan silk is gentler on the hair and helps reduce friction while you sleep, providing a cruelty-free luxury alternative. 

A vegan Silk Pillow Scrunchie is the perfect stylish accessory (available in three hair loving colours) to help prevent frizz inducing snagging and pulling. Plus, the extra-large size holds thick hair in place without worrying about dents or snapping elastics! 

Hydration is Key 

Keep your hair well-hydrated by using a moisturizing shampoo and conditioner. Look for products that contain ingredients like hyaluronic acid and coconut oil to help lock in moisture. The triple hydrating complex in the Thirsty Curls Range targets dehydration for up to 72 hours hydration. Want to know if your curls are dry or dehydrated? read this

Limit Heat Styling 

Excessive heat styling can damage the hair cuticle, leading to frizz. If you have to use heat tools, use them on the lowest setting and always use a heat protectant to reduce damage to your hair. 

Avoid Over-washing 

Washing your hair too frequently can strip it of its natural oils, leading to dryness and frizz. Aim to wash your hair no more than a few times a week, and use a gentle, sulphate-free shampoo.  

Seal in Moisture 

After washing and conditioning your hair, seal in moisture by applying a lightweight hair oil or serum such as The Frizz Oil™ or Blow Out Frizz Styling Cream. This will help smooth the hair cuticle and keep frizz at bay and protect against any heat induced harm.  

Model holding frizz oil

With these tips and tricks, you're well-equipped to tackle even the most stubborn frizz. Remember, consistency is key - stick to a regular hair care routine and be patient as you work towards smoother, silkier locks. Say goodbye to frizz and hello to hair that’s as sleek and shiny as it is beautiful! 

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