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Bestseller

Curly Custard 300ml

£11.95

Styling custard enriched with Shea Butter & Coconut Oil to de-frizz and deeply hydrate.

Formulated for high porosity hair, this lightweight, cream formula is the hydrating base for your styling routine.

Who it's for

Perfect for wavy, curly and coily hair textures (2a-4c)

Still unsure? Take our hair quiz.

Why you'll love it

This lightweight styling custard is the hydrating base for your styling routine.

Locks-in moisture while helping to define and clump your curls, prepping your hair for the next step in your routine. Leaving curls soft, bouncy and beautifully frizz-free all day.

• Silicone & Sulphate Free
• Ultimate De-Frizz Shea Butter & Coconut Oil
• Intense moisture
• Perfect for high porosity hair

How to Use It

Apply evenly through damp hair from root to tip, using your fingers or a wide-tooth comb to distribute. Scrunch to encourage your natural curls to form, then follow with our Curl Jelly Scrunching Jelly to lock in your curls and add extra definition and hold.

Once dry, scrunch again to reveal soft, frizz-free curls that last. ✨

Ingredients

Aqua (Water), Cetearyl Alcohol, Hydroxyethylcellulose, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Benzyl Alcohol, Ceteareth-20, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Isopropyl Alcohol, Citric Acid, Polyquaternium-11, Dehydroacetic Acid, Phenoxyethanol, Sodium Hydroxide, Coumarin, Alpha-Isomethyl Ionone, Linalool.

How to recycle

Rinse and seperate tub & lid before adding to your household recycling.

  • Free shipping

    On all orders over £25

  • 100% Vegan

    (Before it was trendy)

  • For all Curl Types

    No one gets it like we do.

  • B-CORP

    100% vegan, 100% cruelty free, 100% of the time

Part of the Curl Jelly range

Frequently Asked Questions

What countries do you ship to?

You can shop UG online in the UK and US. Looking for us elsewhere? Our Stockists page has all the details on where to buy UG around the world. 

How long will it take to receive my order?

Standard shipping normally takes 3-5 days. Next day shipping is available on all domestic orders (for an additional charge). International shipping times depend on the products and destination (estimated at checkout).

How do I return a product?

Not quite right? Return within 30 days of delivery. Items must be unused, in original condition and packaging. Include your order number for a speedy refund.

How long will it take to receive my refund?

Refunds are processed within 7 days from when we receive the item(s).

Overall rating: 4.827586 / 5 from 29 reviews.

AI Generated Review Summary

Curly Custard 300ml styling crème, enriched with Shea Butter & Coconut Oil, is praised for its ability to de-frizz and deeply hydrate high porosity hair. Customers appreciate its lightweight formula that locks in moisture, defines and clumps curls, leaving hair soft, bouncy, and frizz-free all day.

Summary topics

  • Scent (25%): Customers keep praising the amazing scent of the product, with many describing it as the best curl cream they have ever tried.
  • Hair Softness (25%): Many customers raved about how this product made their hair softer, more manageable, and held its shape all day.

Review topics: [feeling, hair, smells, works, frizz, creme, cream].

Review highlights

  • "Best curl cream I’ve ever tried, smells amazing and no finally no frizz" — Olivia P.
  • "It had the gorgeous scent of the curl jelly original and the gold is perfect," — Chloe H.
  • "I have mostly 2c waves with a soft finish, so curl creams usually just weigh my hair down." — Maren

Reviews

One of my favorite products

"Would highly recommend I have 3A hair and it’s perfect!"

— Jessica S. (5/5)

curl defining magic

"Best curl custard I have ever tried left my hair feeling so soft and hydrated and fixed all my frizz. Will reach for every wash day. The hold lasts all day without crunch and my curls stay defined even in high humidity. Abesloutely worth the money."

— izzy h. (5/5)

Underrated Curl Custard

"The image is day 2 curls! I swear, I dont know why this curl custard isnt talked about more! Leaves great definition, not oily or grippy. The shea butter and coconut oil did give me pause as usually those leave my hair feeling very greasy and is too heavy for my type of wave, but it isnt heavy at all!"

— Mell (5/5)

So happy

"Love love love all of the products in this range"

— Abby C. (5/5)

Custardy curls

"I love this product! I've found that I can ignore most other styling products to just brush a big old dollop of curl custard through wet hair with a curl defining brush. Scrunching jelly + diffuser and my hair comes out brilliantly, much more defined and frizz free than when I bothered with a 4 or 5 product styling routine."

— Nicky (5/5)

Exceeded expectations

"Love this cream! I wasnt too sure as I usually use a stronger hold with a creamier texture but it helped me with the frizz."

— Maria A. (5/5)

Works well for my curls

"Have used this for a few weeks now and have found my hair is softer and more manageable"

— Glenys R. (5/5)

"Love how soft and shiny my hair is no more frizz"

— Gill (5/5)

Loved it!

"Feels great in my hair and doesn’t leave it feeling heavy or greasy."

— Andrea T. (5/5)

Best curl cream/leave-in ever!

"I have mostly 2c waves with a soft finish, so curl creams usually just weigh my hair down. But this is just magic! I have tried the smoothie (good but not outstanding) and the crème de curl (silicones killed my curl pattern ) as well. With this product (plus the foam and, of course, Curl Jelly) my waves last four days. They somehow feel soft and yet they hold. A miracle product!!"

— Maren (5/5)

Q&A

is this okay for coloured hair/ highlights?
Hi Sophie Yes this is safe for coloured and chemically treated hair. UG xx
Can we please have a styling cream or even a leave in for low porosity hair? These creams sadly have coconut oil and your leave in has silicones and other unsuitable ingredients for low porosity hair I love your conditioners!
Hi Mohi Many thanks for your query! have you tried our Boost Mousse ? A lightweight curl-defining styling foam for all curl types Enriched with Biotin, Rosemary Oil, Rice Water, Jojoba Oil & Castor Oil for added moisture and hydration 💧 Provides long-lasting hold and shine for healthy looking hair. Love UG x