The Skinification of Hair

Skinification of hair is all about treating your hair and scalp with the same level of TLC as your skin. Think adding hero skincare ingredients into your shampoos, conditioners, treatments, and styling routines to achieve long term hair health! Gone are the days when everyone used the same shampoo and conditioner. Now just as in skincare there is no one product that works for all hair types and textures. It’s about using products that deeply nourish your scalp and locks for healthier, longer, and stronger hair.

Ingredients such as Hyaluronic Acid and Peptides, common in your favourite skincare, are now making waves in haircare!

The Best Skincare Ingredients for Your Hair: 

Hyaluronic Acid 

A powerhouse ingredient in skincare known for its amazing hydrating properties. It works wonders for the skin by retaining moisture, making it plump and hydrated. In haircare Hyaluronic Acid offers incredible hydrating benefits for both hair and scalp. By attracting and holding onto water, it ensures your hair remains well-moisturised, reducing frizz and making it more manageable. You can find Hyaluronic Acid in our Thirsty Curls range and the new Frizz Fix Shampoo, perfect for giving locks the hydration boost they need!  


Peptides are short chains of amino acids that support cell turnover and protein production. They add volume, improve hair health, and strengthen hair follicles by plumping and strengthening strands. The result? Hair that looks fuller and feels stronger. Our latest innovation Frizz Fix harnesses the power of peptides to help you achieve beautifully stronger, healthier, frizz free hair from within.  

Salicylic Acid

Salicylic acid is a well-known ingredient in skincare, particularly effective in treating oil production and exfoliating the skin. In haircare it can help soothe and restore the scalp, remove excess oil and dead skin cells and promote a healthier environment for hair growth. The Scalp Serum is specifically formulated with Salicylic Acid support a healthy scalp, in time contributing to the growth of healthier hair. 

Vitamin E

Vitamin E is a powerful antioxidant that provides weightless moisture to rehydrate thirsty hair. It protects the hair from environmental damage and helps maintain its natural shine and softness. Adding vitamin E into your haircare routine can improve the overall health and appearance of your hair. You can find this hero ingredient in our Umberto Giannini Scalp Restore Conditioner, Frizz Fix Conditioner, and Blow Out Styling Cream – giving hair the hydration and protection it deserves!  

Why Skinification Matters

Skinification of hair is not just a trend… it's an important approach to haircare that recognises the unique needs of every individual hair type and texture. Understanding your hair type, scalp condition, and specific concerns is essential in selecting the right products for optimising results. By using skincare ingredients that deeply nourish and nurture both the scalp and hair, we can achieve healthier, stronger, and more beautiful locks.

Learn more from a Certified Trichologist about scalp care and how to boost hair health and growth here

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