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Why Do We Embrace Vegan Beauty?
We understand the importance of brands being transparent, which is why we want to give you a deeper look at our choice to only produce vegan hair products, our stance on cruelty-free in the beauty industry and the wider vision that we aim to achieve as a community of hair (and animal) lovers:
Cruelty-Free Haircare For Real People
We’re styling our way to a beauty mission that celebrates real people. Because we believe that beauty should be fun, empowering and personal. We make mindfully-made vegan and cruelty free products and love nothing more than giving confidence and happiness through the power of beauty.
We love beauty but know it’s only skin deep, so we think it’s important when you buy a bottle of Umberto Giannini that you know what’s in it and how it’s been made. Our brand has always been animal friendly: we test every product in our salons, obsess about every detail of look and feel in our in-house design studios and only ever make products that are vegan and cruelty free.
We love animals and nature. We completely believe that real beauty and empowerment should not be harmful in any way. We never use animal derived ingredients in our products and are always looking for the most planet-friendly ways to make quality haircare products that we can be proud of.
Pretty Powerful: Vegan Shampoo, Formulated From Nourishing Ingredients
At Umberto Giannini, we put everything into creating the best cruelty-free haircare that gives you your best hair day, straight from the bottle. We know that a product doesn’t have to contain animal derived ingredients to perform well - in fact, we find the opposite. The vegan ingredients that we’ve bottled up to make up our unique formulas enhance, replenish, manage and breathe life to all hair types.
Voluminous Hair, That Won’t Weigh Down Your Conscience
We believe it’s important that you can shop without the burden of questioning the products you love. We have a luscious vegan choice for every type of hair - get maximum volume from Thick-Tastic, or enhance beautiful natural curls with Coily Curls, all completely guilt-free. Whatever your hair regime, we have the product to suit!
Vegan Beauty & Haircare Tips
Vegan beauty is on the rise! With more of our customers than ever embracing a vegan lifestyle, it’s the perfect time for vegan beauty routines to shine. Enjoy salon quality haircare as part of your daily regime and achieve stunning styles in just a few minutes with our How To guides - helping you recreate catwalk looks with ease. Follow our vegan beauty tips, here.
Shop The Cruelty-Free Hair Collection Today
Start loving your hair. View the entire range, all 100% vegan and cruelty-free, including vegan shampoo, conditioner and hair styling products. Get your best hair day, today. Shop here!